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The Filter Bubble

What the Internet Is Hiding From You
Pariser, Eli (Book - 2011 )
Average Rating: 4 stars out of 5.
The Filter Bubble
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The hidden rise of personalization on the Internet is controlling--and limiting--the information we consume. In 2009, Google began customizing its search results. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, this change is symptomatic of the most significant shift to take place on the Web in recent years--the rise of personalization. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Data companies track your personal information to sell to advertisers, from your political leanings to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs--and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.--From publisher description.
Authors: Pariser, Eli
Title: The filter bubble
what the Internet is hiding from you
Publisher: New York : Penguin Press, 2011
Characteristics: 294 p. ; 22 cm
Contents: The race for relevance
The user is the content
The Adderall society
The you loop
The public is irrelevant
Hello, world!
What you want, whether you want it or not
Escape from the city of ghettos
Summary: The hidden rise of personalization on the Internet is controlling--and limiting--the information we consume. In 2009, Google began customizing its search results. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, this change is symptomatic of the most significant shift to take place on the Web in recent years--the rise of personalization. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Data companies track your personal information to sell to advertisers, from your political leanings to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs--and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.--From publisher description.
ISBN: 1594203008
9781594203008
Branch Call Number: 004.678 Pa
Statement of Responsibility: Eli Pariser
Bibliography: Includes bibliographical references and index
Subject Headings: Internet Censorship World Wide Web Subject access Semantic Web Social aspects Information organization Invisible Web
Topical Term: Internet
World Wide Web
Semantic Web
Information organization
Invisible Web
LCCN: 2011010403
MARC Display»

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Dec 06, 2013
  • Avantel rated this: 4 stars out of 5.

Author Eli Pariser shows what the future marketing may look like from what it's already doing today: customizing our internet searches. It looks simple but it isn't. You'll see how two same google searches may yield quite different results and frm there companies are expending their net over us to make it harder and harder to resist buying. These changes also have many advantages, such as faster learning than ever though possible.

Nov 07, 2011
  • fletchmo rated this: 4 stars out of 5.

every click is auctioned off in microseconds...
if you are not buying, you are being sold....
interesting reading for a nontechy. i find that i have been a bit more careful online about logging off since reading this book.

Nov 05, 2011
  • ranXerox rated this: 4.5 stars out of 5.

A very good book that should open peoples eyes to the technology they're increasingly taking for granted and the troubling implications of that process. Highly rated.

“Just Google it!” has become a common cyber-snobbish response to questions that seem too trivial to merit a human conversation. But is it really an answer? Now that more and more Internet sites are tailoring their services to the idiosyncrasies of individual users, queries for “climate change,” “stem cells” and even “pizza” may yield different outcomes for different people. This may be an era when we are increasingly entitled to our own facts — but should we also be entitled to our own search results?"
Evgeny Morozov
NYT June 10 2011

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The Filter Bubble

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Filter Bubble

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Version pocillo (pocillo) Last updated 2014/09/02 11:42