Storyselling for Financial Advisors

Storyselling for Financial Advisors

How Top Producers Sell

eBook - 2000
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Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time.
Publisher: Chicago : Dearborn, 2000
ISBN: 9780585230160
Branch Call Number: 332.6068 We
Description: 1 online resource (x, 246 pages) : illustrations


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