Storyselling for Financial Advisors
How Top Producers SelleBook - 2000
Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time.
Publisher: Chicago : Dearborn, 2000
Branch Call Number: 332.6068 We
Description: 1 online resource (x, 246 pages) : illustrations