The Americanisation of European Business
The Marshall Plan and the Transfer of US Management ModelseBook - 1998
This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.
Publisher: London ; New York : Routledge, 1998
Branch Call Number: 658.0094 Am
Description: xv, 235 pages ; 25 cm
Alternative Title: Americanization of European business