Web Rules

Web Rules

How the Internet Is Changing the Way Consumers Make Choices

eBook - 2000
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Argues that the Internet is leading us back to a situation where the consumer has power. The author explores the cyberworlds of media, medicine, entertainment, finance, shopping, and news, and discusses how Internet access is driven by users rather than purveyors. Fully half of the text is devoted to interviews with ten industry leaders, including Barry Diller (CEO of USA Networks), Jerry Yang (Cofounder of Yahoo!), and Ann Winblad Cofounder of Hummer-Winblad Venture Partners. Annotation copyrighted by Book News, Inc., Portland, OR
Publisher: Dearborn, IL : Dearborn, [2000], ©2000
ISBN: 9780585182810
Branch Call Number: 380.1028 Mu
Description: 1 online resource (x, 303 pages)
Additional Contributors: EBSCOhost (Online service)

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