Strategies for the New Health Care Marketplace

Strategies for the New Health Care Marketplace

Managing the Convergence of Consumerism and Technology

eBook - 2001
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Learn to can better meet the needs of the new consumer-driven marketplace. Strategies for the New Health Care Marketplace--written by a team of acclaimed experts--examines the factors changing today's health care system: the growth in demand for services, the increasing influence of consumers on how services are provided, and the dramatic new advances in treatment made possible by technology.
Publisher: San Francisco : Jossey-Bass, [2001], ©2001
ISBN: 9780787959333
Branch Call Number: 362.1 Co
Description: 1 online resource (xxviii, 418 pages) : illustrations, 1 map


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