Strategies for the New Health Care Marketplace
Managing the Convergence of Consumerism and TechnologyeBook - 2001
Learn to can better meet the needs of the new consumer-driven marketplace. Strategies for the New Health Care Marketplace--written by a team of acclaimed experts--examines the factors changing today's health care system: the growth in demand for services, the increasing influence of consumers on how services are provided, and the dramatic new advances in treatment made possible by technology.
Publisher: San Francisco : Jossey-Bass, , ©2001
Branch Call Number: 362.1 Co
Description: 1 online resource (xxviii, 418 pages) : illustrations, 1 map