Entrepreneurial Marketing

Entrepreneurial Marketing

Lessons From Wharton's Pioneering MBA Course

eBook - 2001
Rate this:
The first and only guide to a subject of vital interest to every entrepreneur
Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. The first book devoted exclusively to marketing strategies for new entrepreneurial ventures Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet
Publisher: New York : Wiley, [2001], ©2001
ISBN: 9780471040200
Branch Call Number: 658.8 Lo
Description: 1 online resource (xvi, 272 pages) : illustrations

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

LibraryThing Series Information


  Loading...

Find it at CRRL

  Loading...
[]
[]
To Top