A Step-by-step Guide to Effective Planning and TargetingeBook - 2002
Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have an overall understanding of the scope and potential of this whole area.
Publisher: London : Kogan Page, 2002
Branch Call Number: 658.84 Mu
Description: 1 online resource (xii, 180 pages)
Alternative Title: Marketing