Direct Marketing

Direct Marketing

A Step-by-step Guide to Effective Planning and Targeting

eBook - 2002
Rate this:
Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have an overall understanding of the scope and potential of this whole area.
Publisher: London : Kogan Page, 2002
ISBN: 9780585450391
Branch Call Number: 658.84 Mu
Description: 1 online resource (xii, 180 pages)
Additional Contributors: EBSCOhost (Online service)
Alternative Title: Marketing


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings

LibraryThing Series Information


Find it at CRRL

To Top