Direct Marketing

Direct Marketing

A Step-by-step Guide to Effective Planning and Targeting

eBook - 2002
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Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have an overall understanding of the scope and potential of this whole area.
Publisher: London : Kogan Page, 2002
ISBN: 9780585450391
9781597343244
Branch Call Number: 658.84 Mu
Description: 1 online resource (xii, 180 pages)
Additional Contributors: EBSCOhost (Online service)
Alternative Title: Marketing

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