Early Warning
Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies
eBook - 2004
Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action. Such systems let organizations manage risk more effectively and prevent ""industry dissonance"" -- when market realities outpace corporate strategies. Early Warning reveals how to: * Change strategy to meet new realities * Learn from the mistakes of others via the book's eye-opening stories * Avoid common tactics like benchmarking and using consultants, which may do more harm than good * Tell executives what they need to know -- not what they want to hear Each chapter ends with a Manager's Checklist of key points, and the book includes numerous charts, tables, and tools. With strong opinions and wry humor, world-recognized expert Gilad reveals how to anticipate and react to early signs of trouble.
Publisher:
New York, NY : American Management Association, [2004], ©2004
ISBN:
9780814427446
Branch Call Number:
658.155 Gi
Description:
1 online resource (xv, 268 pages) : illustrations
Additional Contributors:


Opinion
From the critics

Community Activity

Comment
Add a CommentThere are no comments for this title yet.