The Power of Strategy Innovation
A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
eBook - 2003
Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-step Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. The book is based on the authors' 32 years of experience consulting to major organizations, and is supplemented by.
Publisher:
New York : AMACOM, [2003], ©2003
ISBN:
9780814427491
9780814407684
9780814407684
Branch Call Number:
658.4012 Jo
Description:
1 online resource (xviii, 286 pages) : illustrations
Additional Contributors:


Opinion
From the critics

Community Activity

Comment
Add a CommentThere are no comments for this title yet.