The WetFeet Insider Guide to Careers in Advertising and Public Relations

The WetFeet Insider Guide to Careers in Advertising and Public Relations

eBook - 2003
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In The WetFeet Insider Guide to Careers in Advertising and Public Relations, you will learn: How new ad and PR campaigns are developed
How an agency wins new business
What forces are currently driving the Advertising and PR industries
Which are the top agencies and what they're doing now
How to shine in your interviews
What to expect in terms of salary and hours per work week
What people are talking about when they refer to CPM, GRP, PSA, and TRP
Publisher: San Francisco, CA : WetFeet, [2003], ©2003
Edition: 2004 edition
ISBN: 9781582073835
Branch Call Number: 659.1023 We
Description: 1 online resource (116 pages)

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