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Flavor of the Month

Why Smart People Fall for Fads

eBook - 2006
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Joel Best explores the range of institutional fads, analyses the features of our culture that foster them, and identifies the major stages of the fad cycle: emerging, surging, and purging. He examines the causes and consequences of fads and suggests ways of fad-proofing our institutions.
Publisher: Berkeley : University of California Press, [2006], ©2006
ISBN: 9781423745525
9780520932357
Branch Call Number: 306 Be
Description: 1 online resource (xi, 201 pages) : illustrations
Additional Contributors: EBSCOhost (Online service)

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