Flavor of the Month
Why Smart People Fall for FadseBook - 2006
Joel Best explores the range of institutional fads, analyses the features of our culture that foster them, and identifies the major stages of the fad cycle: emerging, surging, and purging. He examines the causes and consequences of fads and suggests ways of fad-proofing our institutions.
Publisher: Berkeley : University of California Press, , ©2006
Branch Call Number: 306 Be
Description: 1 online resource (xi, 201 pages) : illustrations