for Dummies for Dummies

Book - 2011
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The ideal introductory reference on fully updated throughout!

As the global leader in on-demand customer relationship management (CRM), helps companies all over the world manage their sales, marketing, and customer service and support operations. Written by two insiders, this straightforward introduction clearly explains how to organize contacts, log activities with contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more.

Walks you through the benefits and capabilities of the world's most popular customer relationship management (CRM) Covers the latest enhancements to and explains how to choose the right edition of to suit your business needs Details how to personalize your system, manage accounts, develop contacts, manage activities, track products, calculate forecasts, drive demand, utilize service and support, and more Addresses extending beyond CRM as well as migrating and managing your data

Get started solving common sales, marketing, client, and customer service challenges with make your business a force to be reckoned with!

Publisher: Hoboken, NJ : John Wiley & Sons, Inc., [2011], ©2011
Edition: Fourth edition
ISBN: 9780470590713
Branch Call Number: 658.812 Wo
Description: xviii, 414 pages : illustrations ; 24 cm
Additional Contributors: Kaufman, Matt
Kao, Liz


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