The Googlization of Everything

The Googlization of Everything

(and Why We Should Worry)

Book - 2011
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In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission--"To organize the world's information and make it universally accessible"--and its much-quoted motto, "Don't be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google--and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google's global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.
Publisher: Berkeley : University of California Press, [2011], ©2011
ISBN: 9780520258822
Branch Call Number: 338.761 Va
Description: xiv, 265 pages ; 24 cm


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Jun 08, 2015

This was a good book, albeit a bit too timid and constrained for my tastes. There have been some interesting articles recently tying Google's founding and original financing with the NSA/DIA/CIA? Also, various tech companies have capitulated to China, beginning with Jerry Yang's Yahoo (he's no longer with them) when Yang gave up the pro-democracy Chinese activist who then disappeared within the Chinese gulag system. As far as I know, Microsoft is still adding either advapi.dll or a similar NSA backdoor to their operating systems, likewise Apple. Most unsettling is that Bezos' Amazon has a $600 million cloud contract with the CIA, meanwhile he owns WaPo! Much to be disturbed about. . . . and remember, the tech companies really aren't our friends! [And tech companies like Narus, owned by Boeing, frequently sell sytems used to track down pro-democracy activists in Iran, Egypt, Tunisia, et cetera.]

Jun 07, 2015

It was written before Snowden, and the blog associated with it appears to be down, but its still very good. Its also a breathe of fresh air to read some criticism of the tech private sector for once (its interesting that libraries tend to toot their own horn about supposedly standing up to government agencies but they seem to be silent about the privatization of the libraries themselves by, ya know, cool and hip companies like google and its specific mindset). Tech people like googlers or hackers have become sacred cows and Vaidhyanathan accurately writes about how biased and self serving (and creepy) their way of doing things are. They need a good spanking. With all the criticism of the government (much of it merited), its interesting how two-faced, hypocritical companies like google can divert blame or accountability by tricking people into believing that blindly trusting the hip, fresh private sector that "gets it" is somehow revolutionary (I honestly have no idea what people mean by that word anymore) and should replace publically funded institutions. Thanks hacker and coder cult members, you really, really shouldn't have.

Mar 18, 2015

A fascinating and eye-opening explanation of Google and similar companies in human affairs. The suggestion in the epilogue is worth pursuing.

Dec 22, 2014

Vaidhyanathan is an astute critic of what he deems "techno-fundamentalism" and a champion of civil society and a meaningful global public culture. He is by no means out to destroy Google, and in fact is quite an admirer of what the company has accomplished. He just wants us to remember that it IS a company, and its duty is to make profits, not to be a force for good in the world. This book does a commendable job of laying out where to look for the biases and assumptions that underlie Google's accomplishments and points out ethical conflicts and hypocrisies where he sees them, touching particularly on Google's positions on net neutrality, surveillance and privacy issues in China, and the copyright quandaries of Google Books. Along the way, we get some memorable snippets of Vaidhyanathan's public service philosophy, such as, “Because we have failed at politics, we now rely on marketing to make our world better. That reliance is the height of collective civic irresponsibility. It’s a meaningless pose.”

All said, well worth reading, although the work probably could have been done in a 50-page essay rather than a 200-page book.

Sep 29, 2011

Good book. Will have me taking a step back and remembering how privacy is important to me. Google isn't necessarily violating that but it's not protecting it my opinion

debwalker Apr 28, 2011

Argues for changes in the ways people sort and receive information online.


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