Designing Brand Identity

Designing Brand Identity

An Essential Guide for the Entire Branding Team

Book - 2009
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From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.
Publisher: Hoboken, N.J. : John Wiley & Sons, [2009], ©2009
Edition: Third edition
ISBN: 9780470401422
Branch Call Number: 658.827 Wh
Description: ix, 310 pages : illustrations (chiefly color) ; 29 cm

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