Can't Buy Me Like

Can't Buy Me Like

How Authentic Customer Connections Drive Superior Results

Book - 2013
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The authors use research and case studies to illustrate how businesses are finding consistent growth and profits in the new Relationship Era by effectively using social media in lieu of traditional advertising and marketing strategies.
Publisher: New York : Portfolio/Penguin, 2013
ISBN: 9781591845775
Branch Call Number: 658.812 Ga
Description: 229 pages : illustrations ; 24 cm
Additional Contributors: Levy, Doug


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