Entering the Shift Age

Entering the Shift Age

Brands and Marketing

eBook - 2012
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We are leaving the Information Age and transitioning into the Shift Age, a time of transformation and change that offers both great risk and incredible opportunity. In Entering the Shift Age, David Houle identifies and explains the dynamics and forces that have shaped our world and will continue to reshape our world for the next 20 years. He shows how the Shift Age means a world fully global yet focused on the individual, where the speed of change is so fast that change itself is the new norm. He also comments from the front lines of the Shift Age on issues and topics that affect our lives, from business and technology to environment, media and global culture. eBook 9 discusses how the three forces of the Shift Age will change brands and how they are marketed.
Publisher: Naperville : Sourcebooks, 2012
ISBN: 9781402282942
9781402282959
Branch Call Number: 650.1 Ho
Characteristics: 1 online resource
Additional Contributors: Freading (Firm)

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