The Culture Map

The Culture Map

Breaking Through the Invisible Boundaries of Global Business

Book - 2014
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"As today's business world becomes ever-more global and virtual, executives and managers are expected to work harmoniously together with counterparts from a broad array of dramatically different cultures and backgrounds, often without leaving their desks. But when you throw people together who come from starkly different backgrounds and cultures-- from Americans who precede anything negative with three nice comments to French, Dutch, Israelis and Germans who get straight to the point ("your presentation was simply awful"); from Latin Americans and Asians who are steeped in hierarchy to the Scandinavians who think the best boss is just one of the crowd-- the result can sometimes be disastrous. In Culture Map, renowned expert Erin Meyer offers highly practical and timely perspective on one of today's most pressing business issues: how do different cultures influence the way to do business when working globally? And she explains how to dramatically increase business success by improving one's ability to understand the cultural drivers of colleagues, clients, and suppliers from different countries. Culture Map provides a new way forward, with vital insights for working effectively and sensitively with one's counterparts in the new global marketplace"-- Provided by publisher.
Publisher: New York, NY : PublicAffairs, 2014
Edition: First edition
ISBN: 9781610392501
1610392507
9781610392594
Branch Call Number: 658.049 Me
Characteristics: viii, 277 pages : illustrations ; 25 cm

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zhi0lin
Oct 01, 2017

A misleading title and a misguided book, it is not about the history of cultures around the world!

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