Glass Jaw

Glass Jaw

A Manifesto for Defending Fragile Reputations in An Age of Instant Scandal

Book - 2014
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"In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong, the strong are weak. GLASS JAW is a manifesto for these times, written by crisis management warhorse Eric Dezenhall who has spent three decades inside of some of the most intense controversies in recent memory. In the digital age of 24/7 news, information is easily acquired and quickly spread, and this has changed the fundamental nature of controversy, rendering once mighty organizations and individuals powerless against scandal. Think Toyota, Susan G. Komen, Paula Deen, Tiger Woods, Penn State and Joe Paterno, BP, the Duke Lacrosse players, Lance Armstrong, Manti Te'o, and Anthony Weiner. Here Dezenhall defines this new reality where information moves at the speed of light and reputations are tarnished ever faster. In GLASS JAW, he analyzes controversy and scandal from the perspective of the truth-telling crisis management veteran to demystify the paper tiger "spin" industry, offering lessons learned, crucial corrective measures, and counterintuitive insights, such as: How there really is no getting ahead of a bad story The art of the public apology Why a crisis is not an opportunity and Hemingway's The Old man and the Sea is the I Ching of crisis management (because the old man survived and nothing more) The problem with "getting it all out there" and The Nixon Fallacy: if only he had just said "I screwed up," the whole thing would have gone away-not a chance Why you are the enemy: the self sabotage of technology, cameras, tweets, and emails "-- Provided by publisher.
Publisher: New York, NY : Twelve, 2014
Edition: First edition
ISBN: 9781455582976
Branch Call Number: 659.2 De
Description: 274 pages ; 24 cm


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Apr 26, 2018

I found this book a warning about taking too righteous a stance about any current issue being debated. The protestors do not always have "right" on their side, but they win because they will never admit they are wrong, and their "enemies" are not willing to spend the money to protect themselves. A win by default. A current example: Kinder Morgan may walk away from their project because the investors do not want to spend money on lawyers to defend themselves from the small group of protestors who are holding them hostage. Far better to invest where there is some hope of return. Winning such a conflict does not make the protestors "right".

Nov 03, 2014

With the possible exception of the Duke Lacrosse players, who were proven not guilty, all the others were extraordinarily guilty parties, so the premise of the book is truly skewed! An honest premise would be how honest people have been consistently reailroaded into jail - - or worse - - but that would have been ethical writing, and we can't have that in America today!


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