New Markets, New Mindsets

New Markets, New Mindsets

Creating Wealth With South Africa's Low-income Communities Through Partnership and Innovation

eBook - 2012
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Doing business with low-income communities - which academics and practitioners have christened 'the base of the pyramid' (BoP) - now includes a focus on creating sustainable markets with the potential to realise future profit - simply 'milking' a market for the next quarter's profits is seen as short-sighted. The status quo is shifting, and the rules of both commercial and social engagement with middle- and lower-end markets in developing economies are transforming. There is keen interest from both local and global businesses and institutions to be involved in these markets. And they care abou.
Publisher: South Africa : Stonebridge, 2012
ISBN: 9781920292089
Branch Call Number: 338.7096 Is
Description: 1 online resource : illustrations


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