The Email Revolution
How to Build Brands and Create Real ConnectionseBook - 2013
In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers-opportunities of which organizations everywhere were failing to take advantage.Through a series of case studies, this fascinating book demonstrate.
Publisher: New York : Skyhorse Publishing, Inc., 2013
Branch Call Number: 658.8 Ay
Characteristics: 1 online resource (378 pages)