Jewels in the Crown
How Tata of India Transformed Britain's Jaguar and Land RovereBook - 2013
Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands.
Publisher: New York : Elliott & Thompson, 2013
Branch Call Number: 338.4762 Hu
Characteristics: 1 online resource (291 pages)