Markets Never Forget (but People Do)

Markets Never Forget (but People Do)

How your Memory Is Costing You Money--and Why This Time Isn't Different

Book - 2012
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"Sir John Templeton, legendary investor, was famous for saying, "The four most dangerous words in investing are, 'This time it's different.'" He knew that though history doesn't repeat, not exactly, history is an excellent guide for investors. In Markets Never Forget But People Do: How Your Memory Is Costing You Money and Why This Time Isn't Different, long-time Forbes columnist, CEO of Fisher Investments, and 4-time New York Times bestselling author Ken Fisher shows how and why investors' memories fail them--and how costly that can be. More important, he shows steps investors can take to begin reducing errors they repeatedly make. The past is never indicative of the future, but history can be one powerful guide in shaping forward looking expectations. Readers can learn how to see the world more clearly--and learn to make fewer errors--by understanding just a bit of investing past"-- Provided by publisher.
Publisher: Hoboken, N.J. : Wiley, 2012
ISBN: 9781118091548
111809154X
9781118167601
9781118167618
9781118167625
Branch Call Number: 332.6 Fi
Description: xix, 216 pages : illustrations, charts ; 24 cm
Additional Contributors: Hoffmans, Lara

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Financial Advisor and City Councilman Brad Ellis

Thank you for the opportunity to participate in Guest Picks for the library. I am generally reading one or two books at a time, and, as a family, we emphasize reading with our girls by reading nightly. I also enjoy challenging our oldest daughter (6-years-old) to help me find at least one "positive" story in the daily newspaper. My reading usually focuses on professional development… (more)


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"...helps me keep everything in perspective when it comes to all of the negative financial news out there. People can really get caught up emotionally when it comes to making investment decisions, and I use this book as a tool to help me place what's going on in the financial markets 'right ... Read More »


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Mar 06, 2012

A well written positive perspective on US and Global markets that offers a different point of view to mainstream financial media. Worth a read from every nervous investor.

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