Irresistible

Irresistible

The Rise of Addictive Technology and the Business of Keeping Us Hooked

Book - 2017
Average Rating:
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"An urgent and expert investigation into behavioral addiction, the dark flipside of today's unavoidable digital technologies, and how we can turn the tide to regain control ... Tracing the very notion of addiction through history right up until the present day, Alter shows that we're only just beginning to understand the epidemic of behavioral addiction gripping society ..."-- Provided by publisher.
Publisher: New York : Penguin Press, 2017
ISBN: 9781594206641
1594206643
9780735223868
9780698402638
Branch Call Number: 302.231 At
Description: 354 pages : illustrations ; 22 cm

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Daanii
Feb 01, 2018

Adam Alter tells stories well. The book Irresistible is filled with stories and quotes from interviews. But he draws conclusions from those stories that just aren't justified. He leaps to a conclusion quicker than a kangaroo!

Boil out the stories and the unsupported conclusions and you have next to nothing left. Adam Alter seems to have done no experimentation or real research. While he is a professor of marketing at a business school, I don't remember a single part of the book that draws on his academic expertise.

Like Malcolm Gladwell, Susan Cain, Charles Duhigg and Ariana Huffington, all of whom blurb this book, Adam Alter seems to be trying to cash in by providing empty entertainment instead of thought-out ideas. It looks like that is working. These kind of people are raking in millions. Seems a shame.

AL_SARAH Sep 10, 2017

One of the best books I have read about addiction. The author highlights how the brain is affected by technological addictions and explains the various types of addictions to technology (addiction to video games, shopping on the internet, social media, etc.). The author provides information on how to overcome addiction; in one example, there is a camp to help young adult men overcome video game addiction. This book is written very well and has good examples of research done on the subject.

t
talktimereader
Aug 12, 2017

Certainly addressing a serious issue and well considered points.

r
RBVanDyke
Jun 05, 2017

"Irresistible" was much more interesting and informative than I initially expected.

To make his point about addiction to the Internet and online devices Alter provides a good overview of behavioral addiction. In short, our brains are wired to respond to seemingly insignificant rewards and punishments (perhaps better termed non-rewards or anti-rewards). Online game designers and social-media site designers exploit these generally unconscious responses to keep users playing their game or visiting their site.

If you're one of those who can't understand why some people can't go a minute without looking at their phones or checking their email, or if you worry about your own apparent addiction to electronic distractions, I recommend "Irresistible". It certainly enabled me to more clearly understand the apparent addiction to online toys I see going on around me...

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