The Kim Kardashian Principle
Why Shameless Sells (and How to Do It Right)Book - 2017
"Reveals the people, products, and brands that do it best--from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk--and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight."--Jacket flap.
Publisher: New York : St. Martin's Press, 2017
Edition: First edition
Branch Call Number: 658.827 Se
Description: x, 240 pages : illustrations ; 22 cm