Measure What Matters

Measure What Matters

How Google, Bono, and the Gates Foundation Rock the World With OKRs

Book - 2018
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In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress, to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations, helping a new generation of leaders capture the same magic.
Publisher: New York, New York : Portfolio/Penguin, 2018
ISBN: 9780525536222
0525536221
9780525536239
Branch Call Number: 658.4012 Do
Description: xiii, 306 pages : illustrations, ; 22 cm

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writermala
Sep 02, 2018

This is a book about OKRs or Objectives and Key results. As I'm not in the Corporate World, in the beginning I found this book too technical and I thought that perhaps it was not meant for me. however, once Doerr started telling the story of 'MyFitnessPal,' the 'Gates Foundation,,' and 'Zume Pizza,' I began to get engrossed in it. This book does give something for everybody - you don't have to be a large corporation to benefit from it.

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